**Hannover**: Hannover Messe 2025 has been recognised as crucial for the future of industry, attracting 127,000 visitors and highlighting Germany’s technological strength. With a focus on AI applications, the event sparked discussions on trade ties and the need for supportive political policies for sustained industrial growth.
The recent HANNOVER MESSE 2025, held in Hannover, Germany, has been hailed as a vital commitment to the future viability of industry both domestically and across Europe. Dr. Jochen Köckler, CEO of Deutsche Messe AG, emphasised the event’s dual role as a tech show and a platform for economic policy discussion amidst a backdrop of global uncertainty. “In a global situation characterised by uncertainty, it more than lived up to its role as a tech show, business exhibition, and platform for economic policy dialog and international cooperation,” Köckler stated.
The event attracted around 127,000 visitors from 150 nations, facilitating discussions among 4,000 exhibiting companies. This year’s fair notably saw over 40% of its attendees coming from outside Germany, with significant participation from countries such as China, the Netherlands, Canada, Poland, South Korea, and Japan. Köckler noted that the exhibiting companies demonstrated Germany and Europe’s technological prowess, asserting that they possess “all the cards for competitive, sustainable and innovative production.”
Positively reflecting on the fair’s impact, Köckler highlighted the emerging confidence among industry representatives. However, he indicated that continued support from political bodies is essential. “Industry also needs positive signals from Berlin and Brussels by consistently eliminating red tape,” he remarked, calling for a coordinated European industrial policy, new free trade agreements, and a reliable investment climate.
Dr. Gunther Kegel, President of the German Electrical and Electronic Manufacturers’ Association (ZVEI) and Chairman of the HANNOVER MESSE Exhibitors’ Advisory Board, expressed the importance of the trade fair as a platform for industrial innovation, particularly in AI applications. “AI in industrial applications was of particular interest to visitors, especially those from abroad,” he noted, underscoring Germany’s leadership in the fourth industrial revolution and the potential growth area of industrial AI.
Thilo Brodtmann, Managing Director of the German Mechanical Engineering Industry Association (VDMA), commented on the necessity of partnerships and open markets for an export-driven industry. He remarked on the welcoming news of Canada’s willingness to deepen trade ties with Europe, particularly in a climate marked by trade disputes. Brodtmann stressed the importance of continuous innovation to navigate the challenges ahead.
AI emerged as the dominant theme at this year’s trade fair. Köckler highlighted its transformative potential for the industry, stating, “AI has the potential to change industry more in just a few years than it has changed in the entire past decade.” Companies showcased various AI applications, illustrating how businesses, including small and medium enterprises, can enhance efficiency and competitiveness through advanced technologies.
As this year’s Partner Country, Canada made a significant impression, showcasing its advancements in artificial intelligence, digitalization, and renewable energy. Stéphane Dion, Canada’s Head of Delegation at HANNOVER MESSE 2025, expressed pride in Canada’s participation. “Canada’s partner country year at HANNOVER MESSE 2025 was a resounding success and significantly advanced our market diversification goals,” he stated, noting that over 500 Canadian exhibitors and delegates participated and aimed to cultivate a more substantial presence within the German and European markets.
The next edition of HANNOVER MESSE is scheduled to take place in Hannover from 20 to 24 April 2026, with Brazil set to be the Partner Country for the upcoming event.
Source: Noah Wire Services
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